As we know, the rise of social networks has led to a transformation in consumption habits. Social networks are so ubiquitous that they even influence consumers' purchasing decisions. So much so that brands have developed advertising platforms and are in the process of becoming commercial platforms. This is called Social Commerce . A boon for brands! You still need to know how to use the tools made available to professionals on social networks. And you still need to know how to decipher the codes of the Social Media sphere and the strategies that result from it. Do you doubt the effectiveness of social networks in the purchasing process.
You are still wondering if social networks really allow you to sell. The answer is YES, they can! According to a study conducted by CREDOC in 2016: 56% of French fax list people are members of at least one social network. 62% of French people over the age of 18 have made a purchase on the Internet. The Internet is obviously conducive to e-commerce. But the latter is no longer limited to the Web, it reaches the sphere of social networks.
E-commerce becomes Social Commerce. According to a European survey conducted in 2015 by Comscore, we learn that a share of the use of social networks contributes to the purchase decision. This share varies according to the social network, but it is unsurprisingly on Facebook that the influence is the most important. Each social network has its specificities To bounce back on the different degrees of influence of social networks on the purchase decision, it should be noted that not all social networks are created equal. Insofar as each social network has its particularities and its audience, you will not, for example, sell clothes on LinkedIn.